Meet Your Instructor

Chris Paredes

Hi, I’m Chris Paredes — a therapist in private practice in Seattle and a former software developer. After I changed careers and became a therapist, I quickly realized most SEO advice wasn’t built for our world — it felt too salesy, too overwhelming, or just not aligned with the heart of the work we do. I created Therapist Marketing Lab to help clinicians grow their practices through values-driven SEO and content that actually feels good to create. This course is here to demystify SEO, help you show up online in a grounded way, and connect with the clients who need your work.

Chris Paredes

Therapist | Private Practice SEO Coach

What You’ll Learn

This course walks you through the foundations of SEO — not just what to do, but why it matters — so you can grow your practice in a way that’s sustainable, authentic, and aligned with your values.

  • Understand what SEO actually is (without the jargon)

  • Learn the structure of an SEO-friendly private practice website

  • Write service pages and blog content that sound like you and still rank

  • Discover what “good content” really means for therapists

  • Get clarity on what SEO tools you actually need (and which to ignore)

  • Build a personalized 30-60-90 day SEO plan you can actually stick to

  • Learn how to boost your website's visibility

Ready to make SEO feel doable — and actually aligned with your work?

Join a step-by-step course built by a fellow therapist to help you show up online, connect with the right clients, and grow your practice — without the overwhelm. Now through July 31st, use the coupon code KICKOFF2025 for 20% off the retail price.

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FAQ

  • What is included in the course?

    You’ll get over 3.5 hours of video content that teaches SEO in clear, therapist-friendly language - plus a full 90-day walkthrough starting in August, where I’ll guide you through small daily tasks step by step. You’ll also get an 88-page interactive workbook with summaries, reflection prompts, and action steps to help you implement as you go. The course includes access to a private community where you can ask questions, share ideas, and get support. You’ll also get access to a custom AI tool trained on all the course materials to help you apply what you're learning at your own pace.

  • What is NOT covered in this course?

    This course focuses on foundational SEO strategy for therapists. We don’t cover advanced tactics like Google Ads, deep dives into social media, YouTube/podcasting strategies, or technical audits using advanced tools.

  • Do I need to be tech-savvy to take this course?

    Nope. This course is designed with non-technical therapists in mind. Everything is broken down in plain language, and you’ll get step-by-step guidance.

  • Does this apply to me if I use Squarespace / Wix / WordPress / Brighter Vision?

    Yes. The core SEO concepts in this course apply to any platform. I’ll walk through examples in Squarespace, but the principles are the same no matter where your website lives.

  • I’m a virtual-only practice - will this still help me?

    Local SEO is still relevant for virtual practices, and we’ll talk about how to use it strategically even if you don’t see clients in person.

  • How long will the course take to complete?

    You can go at your own pace. Most modules are broken into short videos (5–10 minutes), and the full course can be completed in 3 1/2 hours - or spread out across a few weeks with the included workbook. Beginning August 4th, videos will be uploaded for each task in the 90 day SEO plan, which will add more content.

  • Will this help me get more clients?

    SEO isn’t instant, but this course is designed to help you understand and implement SEO fundamentals into your private practice website, and to help you show up online in a way that’s aligned with your values and sustainable over time.

  • Can I access the course after I finish it?

    Yes - you’ll have ongoing access to the content, including any updates or additions.

  • What if I have questions as I go?

    I’ll be actively responding to questions on the course platform, and I’m also regularly available on social media to continue the conversation, share tips, and offer support. This course is designed to be self-paced, but you won’t be doing it alone!

Refund Guarantee

Not sure if this course is the right fit for you? Try it risk-free. If you go through the material and it doesn’t feel helpful, just email me within 7 days of purchase and I’ll refund you in full - no questions asked.

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